Future goals

Career and Company: In the journey of life catching the bus of career isn’t a easy thing to do, but getting a seat in it is even more difficult task to do. So, many options available for choosing the career plan. Here, I am going to talk about my career plan guys after the graduation. I am completing my study in Fall 2019. I want to work in the management field. Actually, in the management career involve the activities regarding the strategy of the organization and coordinating the hard work of the employees. Management field is also related to my program and this is interesting work for me. I have also chosen a company in which I want to work that is ‘Walmart Warehouse ‘located at Brampton as an area Manager in the Packing department. We all know that Walmart is the American multinational retail corporation as well as this is the third largest retail corporation in the united states.

Job as an area Manager and Experience: For the manager they have to complete some requirements as well as qualification to get a job as an area manager in the Walmart like degree in business, logistics and 1-year experience as a supervisor. Some additional requirements are also used in this filed like Microsoft office experience. Currently, I am pursuing my study, after completing my graduation I want to get these experiences which is helpful for me to get a job in the Walmart warehouse as a manager. There are also some responsibilities which is necessary for the manager to complete like trained the employees and monitoring the activities of the workers and guide them about the policies and procedures of the warehouse.  Manager also manage the productivity of the area of workers and make the business reports. Implementing the business plan and scheduling the duties of the employees and participating in the hiring, coaching, promotion and evaluation of the leaders.

 (glassdoor, n.d.)

My experience: Nowadays, I am already working in the Walmart warehouse which is located at Brampton and I am working here part time job from September 2018. There, I work in the packing department which is very beneficial for me to get a job as an area manager because I learned so many things how can pack the different products according to the size as well as learned about the responsibilities of packer.  There are different departments like receiving, stowing, picking and Packing and all department perform different duties to deliver the product to the customer.

Career and Company: In the journey of life catching the bus of career isn’t a easy thing to do, but getting a seat in it is even more difficult task to do. So, many options available for choosing the career plan. Here, I am going to talk about my career plan guys after the graduation. I am completing my study in Fall 2019. I want to work in the management field. Actually, in the management career involve the activities regarding the strategy of the organization and coordinating the hard work of the employees. Management field is also related to my program and this is interesting work for me. I have also chosen a company in which I want to work that is ‘Walmart Warehouse ‘located at Brampton as an area Manager in the Packing department. We all know that Walmart is the American multinational retail corporation as well as this is the third largest retail corporation in the united states.

Job as an area Manager and Experience: For the manager they have to complete some requirements as well as qualification to get a job as an area manager in the Walmart like degree in business, logistics and 1-year experience as a supervisor. Some additional requirements are also used in this filed like Microsoft office experience. Currently, I am pursuing my study, after completing my graduation I want to get these experiences which is helpful for me to get a job in the Walmart warehouse as a manager. There are also some responsibilities which is necessary for the manager to complete like trained the employees and monitoring the activities of the workers and guide them about the policies and procedures of the warehouse.  Manager also manage the productivity of the area of workers and make the business reports. Implementing the business plan and scheduling the duties of the employees and participating in the hiring, coaching, promotion and evaluation of the leaders.

 (glassdoor, n.d.)

My experience: Nowadays, I am already working in the Walmart warehouse which is located at Brampton and I am working here part time job from September 2018. There, I work in the packing department which is very beneficial for me to get a job as an area manager because I learned so many things how can pack the different products according to the size as well as learned about the responsibilities of packer.  There are different departments like receiving, stowing, picking and Packing and all department perform different duties to deliver the product to the customer.

(masterlife, n.d.)
Reasons behind choosing this career: There are many reasons behind choosing this career and company. I know this is not easy to get a job of manager but this is interesting work for me. The first and foremost reason is that give good package and bonus. Moreover, Manager have to also gathering so many information which is help to observe and find out that where things are right and wrong. Sometimes workers do not want to tell all the feeling regarding the work if manager is good listener and have good intention to understand the situation so this job is helpful for me to grow the skills. Walmart is giving more priority to their workers and give the promotion according to the work performance so that I can easily get a job in this field. I have also choosing this filed because there is also physical work which is beneficial for me to maintain a good health.  I am already working there and I have knowledge about my department. This job is also safer for me and good start for my life. So, that I am fully confident and satisfied about my life.

(masterlife, n.d.)
Reasons behind choosing this career: There are many reasons behind choosing this career and company. I know this is not easy to get a job of manager but this is interesting work for me. The first and foremost reason is that give good package and bonus. Moreover, Manager have to also gathering so many information which is help to observe and find out that where things are right and wrong. Sometimes workers do not want to tell all the feeling regarding the work if manager is good listener and have good intention to understand the situation so this job is helpful for me to grow the skills. Walmart is giving more priority to their workers and give the promotion according to the work performance so that I can easily get a job in this field. I have also choosing this filed because there is also physical work which is beneficial for me to maintain a good health.  I am already working there and I have knowledge about my department. This job is also safer for me and good start for my life. So, that I am fully confident and satisfied about my life.

Fitness Freak

There are different kinds of stores around the city but I am going to talk about my new established company named Fitness Freak. So, it includes all gym and workout clothes of men and women as well as it’s a combination of all brands like Nike, Adidas, Under armour, Puma and Reebok. Basically we are going to deal with gym and yoga clothes of men and women which is shorts for men, shirts , workout Tee, hoodies these all are for the men and for the women that is Leggings, Workout Tee, Sports Bra, shorts , shirts as well as we provide all other types of wear which is comfortable for the workout. We open our store in the Brampton or Toronto. From the name of the company its clearly shows that the primary target audience is men and women ageing from 18-35 years ago. Because adults take more interested in the fitness physique as well as they have keen interest in the healthy body. The secondary target audience is old age people because they also want comfortable clothes which is fit for her or him to walk, up and down. Some old age people workout related lightweight exercise. We are soon possible to sell more clothes for old age people. Social media is a big tool to promote the product and people are more influenced by the social media for the shopping so I am going to use some social media platforms like Instagram, Twitter, Facebook.

Social media Platforms

  1. Instagram: Nowadays people like to see real photos or videos of any type of product. So, Instagram is famous social media platform to promote the product. We have chosen this platform because we can connect with customer and build a strong relation with customer. We post different kinds of clothes related to gym or yoga. If they buy good quality of yoga and gym wear so then they take more interest in learning about the yoga lifestyle. Actually, we want to inspire the customer for these things by seeing the post of our company. Some dancer and runner also inspired from our message and set their goal. 
  2. Twitter: This is best way to connect with the different kinds of people like professional and influencer of yoga and gym trainer. On this platform we can upload our company photos and videos for the promotion. So, our products create transformational experiences for customer to live happily and fun lives and healthy. It also helps to get the feedback and complaints of the customers with the help of tweets.
  3. Facebook: For our company Facebook is the best way to connect with people. We create an account by the name of our company to post the photos. For the promotion we choose the models so the customer can attract towards our product. This is good way to enhance our company and know about the competitors.

Objective of marketing campaign

           The main marketing motive of its campaign to provide information about the company and focus on the target customer which is sophisticated and educated customer who understand the importance of healthy lifestyle. With the help of social media platforms, we can promote or sharing images and videos.

Editorial Calendar

   In the first week we will more posts and give 20% offer on women wear like shorts, shirts and leggings. In the first week we post three times a day on Twitter, Instagram and twice a day on the Facebook. On the second week we give the discount on the men wear like shorts, shirts which is also 20%. There will be posts related to yoga wear like shorts, shirts and sports Bra. From third and fourth week onwards, there will be 5 to 7posts on different clothes. In the august we also provide free coupon for the first purchase.

Progress measuring tools

We have chosen other tools that are Hootsuite, Google Analytics and spread fast. So, these tools have lot of facilities like we can manage our social media platforms at one time as well as we can posts weekly or monthly so that’s why it is best way to scheduling the post. Google analytics is best to track the traffic on the websites. The Hootsuite cost is $300 per month.

User Generated Content

UGC is used by online users for any type of content like photos, videos blogs, related to any type of company ‘s products. UGC is used by unpaid contributors in which users share their reviews and stories in the form of user generated content.  The main objective of the UGC is to get awareness among the customers about the brand and increase the sales. UGC also build the trust of the customer and increase the traffic on the site. When the customer to do online purchase and select some items like shorts and the company upload the image with the shorts as user generated content so there will be more chance to buy that shorts because online purchaser can check easily how the shorts look like and this is good foe me or not. Customers can also check the feedback of the other purchaser. In our company we will soon start this content. So, then we start some offers and discounts for the referral customer.

Social Media Influencers

Social Media Influencers

Nowadays, social media is computer – based technology which plays an important role in our life and people are using social media for the different purpose like for business, education and many more. Moreover, Social media is an exchange of information, ideas, views, data, videos and documents among the people. Everyone can easily connect with each other with the help of social media. This is used via computer, smartphone, web application or tablet. Social media has also 6 degrees network. There are so many websites of social media like Instagram, Facebook, Twitter, LinkedIn, you tube, Snapchat, etc which provide an information as well as a source of entertainment. I also used social media in many ways like to reduce the stress, education, job, watching news and many more. It helps me to connect with my family and friends. Social media also provide knowledge about the new trend what ids going in the world like tell about the technology. I also used various social media platforms like LinkedIn and twitter. So, these platforms are very beneficial for me, with the help of these web sites I can connect with professionals and get more information about career. There are also so many social media influencers. They also influence the people with the positive articles. I am also talking about some social media influencers.  

Abhinav Mahajan

He is a personal trainer, Nutritionist and blogger on the social media platforms. He is youth icon for the fitness. He has 10 years’ experience about the social media. Abhinav Mahajan also serve the sports nutritionist which helps the individuals in a natural manner. Ha has a You tube channel from which he got 1,257,397 subscribers. He has also Instagram page in which he has 186k followers. His main aim is to motivating the individuals regarding the health and fitness so that they can turn into better individuals. He worked with MNC to train the individuals which is over 200 in 3 months and guide them both physically and mentally. He also faces some problems regarding their family which he faces the problem of loneliness then he stars something different which is totally separate from the crowd and so that he cannot blame somebody. He starts meditation and nutrition so that he overcome the problems. He learns about fitness and nutrition all about from the Jag Chima and that person always boost his confidence. (abhinav mahajan, n.d.)               

Social Media Pictures of Abhinav Mahajan

(YouTube, Instagram,2019)

Kenneth Sebastian

Kenneth Sebastian is a most famous comedian, musician and film maker influencer on the social media. During his school age, he got interested in film-making. At the age of 23, Kenny already directed 12 short films and 2 features films so he is like youth icon. At early age he got more success in his career which is beneficial for his whole life. He has also You tube channel by the name of ‘Kenny Sebastian’ and he has 1,693,061 subscribers on You tube. He has also 509,069 people like on his Facebook page. At the age of 9 he participated in stand-up comedy competition and he won it. With the passage of time he also start video blog so that he can attract more people on social media and become as like a influencer for the people. (Kenneth sebastian, n.d.)

Social Media Pictures of Kenneth Sebastian

(YouTube, Instagram, 2019)